Dealer Mystery Shopper™

Dealer mystery shopper programs has existed for decades, but historically these programs have provided very “qualitative” opinion-based results that, while “interesting,” have not provided factual measurement of how effectively a dealership sells.  Dealership personnel have also asked whether a dealer mystery shopper really behaves the same as a “real” customer.

The patent-pending Pied Piper Prospect Satisfaction Index® (PSI®) process was developed to overcome these historical shortcomings of dealer mystery shopper programs, to provide instead factual measurement of how effectively a dealership sells, and specifically what can be done to improve those sales.

Pied Piper PSI mystery shopper programs are easy to order on-line, and simple to use by both dealership personnel and manufacturer employees.  

Go to www.piedpiperpsi.com for more details.

Pied Piper develops and runs sales & marketing programs to maximize performance of dealer networks.

Examples of Pied Piper programs:

• Prospect Satisfaction Index® (PSI®)"Mystery Shopping" to Turn More Shoppers into Buyers™.
  • In-Person
  • Internet/Email
  • Telephone
• Defector Diagnostic Survey™ to Learn to Keep More Customers.
• Retail Effectiveness Monitor® to Measure and Improve the Overall Customer Experience.
• Dealer Health Check™ to Measure, Diagnose and Improve the Overall Sales Effectiveness of Individual Dealerships.
• Dealer Performance Bonus Programs to Increase Manufacturer and Dealer Profitability while Paying for a Better Customer Experience.
• "Spin-to-Win" Sales Incentive Programs with Reloadable Debit Cards to Encourage Effective Salesperson/Dealership Behavior
• Other Examples: Facility Evaluation/Audit Programs to Encourage Facility Improvement and Upgrades, Pied Piper Purchase Funnel™, Lease Return Programs, Vehicle Delivery Programs, Co-op Advertising Programs, Point-of-Sales Kiosk Programs, Brand Image Element Leasing Programs, Best Practices and Management Consulting.

Go to www.piedpipermc.com for more details about Pied Piper Management Company LLC.